Question 1

What platforms do you build websites on?

Accepted Answer

We build primarily on Webflow, and as a certified Webflow partner we have the expertise to get the very best from the platform — creating distinctive, brand-led websites that are visually engaging, intuitive to navigate and straightforward for your team to manage and update day-to-day without needing a developer. For businesses with more complex or specific requirements — particular integrations, bespoke functionality, or a need that an off-the-shelf platform can't fully meet — we also have the capability and experience to design and build custom platforms from the ground up. We'll always recommend the right solution for your specific needs, and we'll explain the options clearly before any decision is made. What guides every platform decision is the same set of priorities: a visually engaging user experience, an intuitive journey for your visitors, and a secure, high-performing brand platform that reflects the quality of your business and holds up over time.

Question 2

How long does a B2B website project take?

Accepted Answer

A typical B2B website project with WDC Brands takes between eight and sixteen weeks from kick-off to launch, depending on the size and complexity of the site, the number of stakeholders involved, and how quickly content and approvals can be turned around. Larger or more complex projects — particularly those running alongside a brand identity refresh — may take longer, and we'll always be transparent about realistic timelines before we start. One of the most common causes of delay in any website project is content — copy, photography and case studies that aren't ready when the build needs them. We address this by including content strategy and copywriting as part of our process, so you're not dependent on producing everything in-house while the project is running. We'll agree a project plan with clear milestones and responsibilities at the outset, so everyone knows what's needed and when.

Question 3

Do you handle content and SEO as part of a website project, or do we need to bring our own?

Accepted Answer

We handle both in-house, which is one of the key advantages of working with WDC Brands on a website project. Content strategy, copywriting and technical SEO foundations are all included as standard components of our website process — not optional add-ons or work we outsource to a third party. This matters because content and SEO decisions made in isolation from the design and build process consistently produce weaker results. When the same team that understands your brand and your audiences is also writing the copy and structuring the site for search, every page is built to perform from the outset — not retrofitted with SEO after the design is finished. If you have existing content you want to retain or an internal team who want to contribute copy, we'll work with whatever you have and fill the gaps where needed. The goal is always a website that's fully populated, well-written and technically sound at launch.

Question 4

Can you redesign our site without changing our brand?

Accepted Answer

Yes — a website redesign doesn't have to mean a full rebrand, and for many businesses it's the right place to start. If your brand identity is fundamentally sound but your website no longer reflects it accurately, or has fallen behind technically and visually, a website-focused project can deliver significant improvement without touching the underlying brand. We'll always begin with an honest assessment of both. Sometimes what looks like a website problem is actually a brand problem — inconsistent messaging, an unclear proposition, or a visual identity that isn't holding up across digital touchpoints. If that's the case we'll tell you, and we can discuss whether addressing the brand as part of the project makes sense. But if the brand is solid and the website is simply the priority, we'll focus there and make the most of what you already have.

Question 5

How do you know if a B2B website redesign has been successful?

Accepted Answer

Success looks different for every business, which is why we agree clear objectives and baseline metrics at the start of every project rather than applying a generic set of measures at the end. For most B2B businesses, the metrics that matter most are a combination of traffic quality and volume, search visibility for target keyword phrases, time on site and engagement depth, and — most importantly — the volume and quality of enquiries the site generates. We build websites with measurement in mind from the outset, ensuring the right tracking is in place at launch so you can see what's working and make informed decisions about where to invest next. We also offer ongoing support and optimisation for clients who want to continue improving performance after launch — because a website is never truly finished, and the businesses that treat it as a living asset consistently outperform those that treat it as a one-off project.

B2B web design & development

Websites built around your business and your buyers

Website strategy & buyer journeys

Content architecture & wireframing

Website design & development

Content strategy & copywriting

Technical SEO & launch preparation

Ongoing support & optimisation

Is your website helping buyers move forward?

Your offer is difficult to understand

The site undersells your expertise

Visitors aren’t taking the next step

Your business has outgrown the structure

Relevant buyers struggle to find you

Your team struggles to keep it current

Clearer digital experiences for B2B businesses

Latest projects.

From business objectives to a working website

Further services to build your brand

Strategy

Identity

Marketing

Responsible by design

Ideas to help your brand work harder

Your website questions