Strategy
Branding
Web design & development
Marketing support
Group MPC delivers specialist marine construction, superyacht-quality finishes and advanced flooring systems worldwide. We repositioned the business beyond its coatings heritage - evolving the brand, refining messaging and creating a case study-led website that showcases their capability, builds trust with marine decision-makers and supports ongoing growth in new markets.
Challenge
Trading as Marine Protective Coatings constrained perception to a narrow, paint-focused niche. The brand underplayed MPC’s breadth of high-spec marine services and expertise working in demanding naval, cruise and superyacht environments. They needed a stronger name, clearer story and digital presence to attract larger, more complex projects.
Solution
We repositioned the business as Group MPC with a contemporary identity and clear value proposition around customised marine solutions. A user-friendly, SEO-focused website, rich in sector-specific case studies, demonstrates performance, durability and craftsmanship - giving prospects confidence while driving qualified enquiries across naval, cruise, superyacht and land-based projects.
