B2PM

Brand strategy

Brand identity

Web design & development

B2PM is a project management and cost consultancy working with some of the UK’s best-known retail and leisure brands. The business had built its reputation through senior expertise, strong relationships and successful project delivery, but its identity and website no longer reflected the calibre of the consultancy it had become. WDC Brands evolved the existing brand and created a new digital presence designed to better communicate both B2PM’s expertise and its people-first approach.

Challenge

B2PM had genuine recognition in its existing identity, but the brand had become increasingly restrictive as the business developed. Its visual system offered limited flexibility, while a website created before the pandemic no longer gave prospective clients an accurate impression of the team, its work or its capabilities.

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Discovery also highlighted that B2PM’s point of difference went beyond technical expertise. Its clients valued a calm, straightforward and collaborative approach, with senior people becoming closely embedded within project teams. The opportunity was to bring more character into the branding while retaining the credibility, trust and familiarity B2PM had already established.

Solution

Building on the existing identity, we evolved the strongest elements into a more confident and flexible brand system. The refreshed logo improved clarity, while an expanded colour palette, updated typography and stronger use of project photography introduced greater warmth and gave the brand more space to communicate the people behind the consultancy.

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The new identity then informed a complete redesign and development of the B2PM website. A visually led approach puts projects, people and expertise at the forefront, supported by a clearer structure and considered motion throughout. The site also gives the B2PM team greater control of updates to its ongoing news, insights and case study content.

We wanted our website to be straightforward, honest and free from unnecessary jargon – all of which were really well considered by WDC. The end result is something we’re really proud of. They were brilliant to work with, and we couldn’t be happier with the final product.

Laura Broster

Office Manager, B2PM