Tolomeo Bank

Tolomeo had grown in the years since launch, building a discerning client base through the delivery of private banking services, as well as wealth management and brokerage. Yet its brand presence did not communicate the same level of credibility, substance or expertise experienced by existing clients and trusted partners. As the bank looked to broaden its referral network and engage new, increasingly digitally minded audiences, it needed to adopt a more professional brand look and feel, consistently delivered across every touchpoint, including the website. The branding needed to quickly bring confidence and establish credibility among those encountering Tolomeo for the first time.

We began by establishing a brand framework that introduced greater clarity and consistency to how Tolomeo presented itself. This included a more considered, refined and consistent application of the premium colour palette. We also developed a more distinctive approach to imagery that avoided conventional private banking clichés. This approach informed a complete redesign and build of the website, creating a more engaging digital experience around the bank’s services, expertise and international outlook.