Strategy
Branding
Web design & development
Brand communications
Heligan Group, a boutique financial services firm, engaged us to clarify their positioning, modernise visual identity and showcase an intelligence-led approach. We created a cohesive brand system, high-performing website, insight reports and Partner-led video content - building authority, engaging investors and strengthening presence in specialist markets.
In a crowded financial services market, Heligan Group lacked distinction. Their intelligence-led approach and sector expertise weren’t clearly expressed across their website or materials, making them appear cautious and conventional. They needed a sharper positioning and brand system to articulate their difference, engage investors, and support ambitious growth plans.
We refined Heligan’s brand strategy and proposition, developed a confident new identity, and applied it across key touchpoints from stationery and document templates, to a hero video and a high-performing website. Ongoing design and marketing support ensures consistent implementation, strengthening their authority, improving engagement, and aligning brand communications with commercial objectives.
WDC have helped to transform Heligan Group’s identity and played a major role in the growth of the business. Sophisticated design, rapid digital execution and expert communications advice that really understands our audiences and their relationship with our services.
Nigel Bromley
Marketing Director, Heligan Group
Not-for-profit
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Growing private bank repositioned with a refined brand identity and professional website that reflects its expertise, credibility and international ambition.
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