Strategy
Branding
Web design & development
Brand communications
Heligan Group, a boutique financial services firm, engaged us to clarify their positioning, modernise visual identity and showcase an intelligence-led approach. We created a cohesive brand system, high-performing website, insight reports and Partner-led video content - building authority, engaging investors and strengthening presence in specialist markets.
Challenge
In a crowded financial services market, Heligan Group lacked distinction. Their intelligence-led approach and sector expertise weren’t clearly expressed across their website or materials, making them appear cautious and conventional. They needed a sharper positioning and brand system to articulate their difference, engage investors, and support ambitious growth plans.
Solution
We refined Heligan’s brand strategy and proposition, developed a confident new identity, and applied it across key touchpoints from stationery and document templates, to a hero video and a high-performing website. Ongoing design and marketing support ensures consistent implementation, strengthening their authority, improving engagement, and aligning brand communications with commercial objectives.
The team at WDC excelled in helping us establish our new branding this year – from inception to delivery they added real value at every step and the collaborative approach our account team take makes the whole process effective and enjoyable!
Robin Sherwood
Group Operations Manager at Heligan Group
