Gamstop

Strategy

Branding

Web design & development

Brand communications

Gamstop, the UK’s national online self-exclusion scheme, partnered with us to evolve its brand as the organisation expanded its remit. We refined the core identity, unified multiple services under a clearer brand architecture and strengthened accessibility and consistency across digital, social and partner communications, helping improve recognition, engagement and long-term brand cohesion.

Challenge

Seven years after launch, Gamstop Online had achieved widespread awareness, but its identity had not evolved alongside its growing responsibilities. The expansion of services created confusion across the portfolio, while visual and accessibility limitations reduced clarity at smaller sizes and across digital platforms. A more coherent and future-ready system was required.

Solution

We evolved the Gamstop Online identity to improve legibility, contrast and digital performance while retaining its strong recognition. We then created a cohesive brand architecture, rebranding MOSES as Gamstop Betting Shops and realigning Gamstop Group, establishing a unified visual system that strengthens clarity, consistency and long-term scalability across the organisation.