Strategy
Branding
Web design & development
Marketing support
Renaissance Advisory is a specialist consultancy helping private equity portfolio companies unlock value. WDC Brands refreshed their visual identity, refined messaging and designed a modern, case-study-led website - supported by marketing collateral - to better reflect their expertise, differentiate in the financial services space and underpin ambitious growth plans.
Challenge
Despite a strong track record, Renaissance’s existing brand and website felt dated and undersold their highly specialised approach. Their three-block logo lacked sophistication, and complex propositions - such as zero-based budgeting - weren’t easy for time-poor private equity audiences to understand. They needed a clearer, more compelling, investment-grade brand presence.
Solution
We evolved the identity into a sharp, memorable marque built around the ‘R’, with a bolder, more balanced colour palette. A streamlined, case-study-rich website made their offer simple to navigate and persuasive. Ongoing support - including brochure design and event materials - ensures consistent application and stronger visibility with target investors and portfolio leaders.
I engaged WDC for a complete revamp of my corporate brand identity, website redesign and design work for ongoing support. I did not know what to expect, but I am very pleased with the outcomes: the new brand identity is both fresh and appealing, the new website is modern and professional, and the relationship is growing stronger by the day.
Andriy Panasenko
Founder and MD, Renaissance Advisory Services
